Wednesday, August 11, 2010

eMarketer: Advertisers To Spend $220M On Social Games This Year

Marketers around the world will spend around $220 million on in-game and banner advertisements in social games this year (mobile app ads not included), and another $293 million in 2011, according to estimates from research firm eMarketer. That 2010 forecast is a 20 percent increase compared to the amount eMarketer believes companies paid for social game ads in 2009, $144 million. The company ...
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