Tuesday, August 3, 2010

Soap maker creates unease over Brazil GPS spying stunt

SAO PAULO, Aug 2, 2010 (AFP) â€" A marketing stunt launched Monday in Brazil to track some buyers of Omo washing powder through a GPS chip hidden in the box for a prize giveaway risked backfiring with observers raising privacy concerns. "Is your detergent stalking you?" the influential US trade magazine Advertising Age asked in an article printed on its website. The technology website CNET noted ...
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